Welcome to Boulder County Home & Garden Magazine!
Thank you for taking a few minutes to learn more about Boulder County Home & Garden Magazine!
Our mission to connect local businesses with local homeowners has resonated with Boulder County more than we ever expected. The local editorial focus has really struck a chord with readers and response from advertisers has been incredible. The magazine became instantly popular from inception, seven years ago, and this popularity continues to grow with each issue.
Boulder County homeowners are a savvy bunch, as such, we’re excited about all the ways BCH&G Magazine continues to evolve to help you stay connected with them. We now have complete new package options of online media designed with your changing needs in mind.
Here is a sampling of what’s available:
Web Ads —Thousands of readers visit HomeandGardenMag.com and GetBoulder.com, we have attractive and affordable options to help reach this targeted and qualified audience.
Digital Marketing & Social Media — Home & Garden e-newsletter sponsorships (reaching nearly 3,000 subscribers), Social Media exposure that includes “Tweets”, Facebook links, and exclusive email blasts.
Video — Home tours, video uploads, how-to’s and more!
Events — Our annual Boulder Home & Garden Fair, quarterly networking nights and more are designed to give our clients a plethora of marketing options.
It’s by no mistake that Boulder County Home & Garden Magazine continues to thrive; success comes with creating a quality product and delivering what readers want. We look forward to utilizing all our resources, from print to online, to help you keep your business message in front of the people most likely to buy.
Please let us know how we can be of service.
Tom Brock, Publisher
Target Market: Boulder County Homeowners
Helping YOU reach the diverse, incredibly lucrative and highly motivated market of Boulder County Homeowners!
“We are thrilled Boulder has it’s own Home & Garden magazine. I leave it on my coffee table for my guests to look at, we LOVE it!” – Sherry B., Boulder County resident
“Fantastic! Amazing! Colorful! Breathtaking! The updated issues of the Boulder County Home & Garden Magazine look great. I want to send you kudos for a job well done that makes our County look progressive, earthy, balanced and unique all at the same time. Thank you!” – Dan Powers, Community Affairs Manager, Boulder Chamber of Commerce
“My clients often comment on my ad in Boulder County Home & Garden Magazine, which is great; it makes them feel better about hiring me and me feel better about knowing I’m reaching my target audience. Thanks!” – Jeff Hindman, Cottonwood Custom Builders
Marketing That Gets Results!
“I’ve been approached by other publications in the area about advertising, so I surveyed my clients. Not only was Boulder County Home & Garden Magazine their favorite, they also hold on to it for home improvement ideas. Both the content and shelf life are why I have decided to advertise only in Home & Garden.” – Peter Young, Peter Young Construction
“The response was phenomenal … half of the new customers on opening weekend mentioned my ad in Boulder County Home & Garden Magazine!” – Thad Johnson, Yatahai Gardens “Business is BOOMING!” – Andy Rogers, Bee Built Construction “I want you to know that I am very pleased with the response I am getting from our advertising with you and with the service I receive from your organization.” – Bob Murphy, Listen UpAdvertising
There are rates, sizes and programs available for every business. Call 303-443-0600 to speak with a marketing representative about designing a program specifically for your needs.
WEB ADVERTISING
Advertise on www.homeandgardenmag.com and reach the ever growing internet savvy population of homeowners from Boulder County and around the world!
There are two ways to advertise:
1) Image Ads. Web image ads are online for three months, start at $100/issue (3 months) and receive thousands of hits every month. Our online ads manager allows us, and you, to track both the number of impressions and the number of click-throughs your ad generates. We offer two web ad sizes:
• Web Display Ad (300 pixels w x 125 pixels h)
• Button Ad (125 pixels w x 125 pixels h)
2) Google Ads: Click on the “Advertise on this site” link at the bottom of our Google Ads to target our website for your existing or new Google AdWords campaign. Not familiar with Google AdWords? Learn more here:
PRINT ADVERTISING
1. Home & Garden Services
This valuable, affordable section of the magazine allows individuals and independent contractors the opportunity for a full color display ad, at a fraction of the price. An eighth-page space starts as low as $360 and gives you three full months of results.
Size: 3 1/2″ wide by 2 1/8″ deep; includes four color.
2. Retail Ads
Retail advertising sizes and rates vary giving your business plenty of options. Your marketing representative will be happy to tailor a plan specific to your needs and budget.
Sizes:
1/6 H ……………………….4.75″ x 2.25″
1/6 V………………………..2.25 “x 4.75″
1/3 H ……………………….4.75″ x 4.75″
1/3 V ……………………….2.25″ x 9.75″
1/2 H………………………..7.25″ x 4.75″
1/2 V………………………..4.75″ x 7.25″
2/3 ………………………….7.25″ x 7.25″
Full Page (non-bleed) …..7.25″ x 9.75″
Full Page (bleed) …………8.875″ x 11.375″
Trim Size: 8.375″ x 10.875″
Safety Zone 8″x 10.5
Please download the Brock Publishing Design Checklist (PDF) to assist us in providing you with the highest quality reproduction of your ad.
Ad Space
Winter Issue: deadline, December; publishes January
Spring Issue: deadline, March; publishes April
Summer Issue: deadline, June; publishes July
Fall Issue: deadline, September; publishes October
Payment
A 50 percent deposit is required to reserve ad space prior to publication; balance due upon publication. Three percent discount for full payment at time of sale. Payment in full required from advertisers without approved credit. MasterCard and VISA accepted.
Contact
Brock Publishing Company
603 South Broadway
Boulder, CO 80305
Email: info@brockpub.com
303-443-0600 or 1-800-903-2532
Magazine Distribution and Readership
Distribution: 30,000 each issue
Readership: 100,000 plus each issue
Circulation
Retail Outlets/Showrooms/Special Placement: 16,000 are delivered to more than 250 select outlets throughout Boulder County, DIRECTLY targeting interested readers.
Community Info Racks: 5,000 in 100 locations county-wide
Door-to-Door Home Distribution: 4,000 are distributed in select areas of Boulder County.
King Soopers: 3,000 are placed in-store. It outpaces the pick-up rate for other publications by a two to one margin.
Direct Mail, Subscriptions & Professional Offices: 2,000
Promotional Events: Many distributed at various home and garden related events throughout the year. Events this year included: The Annual Boulder Home & Garden Fair, Boulder Farmers’ Market, Kitchens on Fire Tour, LocalFest, BIBA Expo, and the Flatirons Tour of Homes.
“It’s impressive company that we keep in your magazine, we feel honored to be a part of it. It’s really great for us to have a magazine that teaches people accurately about landscaping in Boulder. You’re showing photographs about the finest landscapes and it’s focused in Boulder, not Denver or anywhere else. Our clients tell us they are always really excited about seeing the next one. It is the best of the best in Boulder County!”
–Becky Hammond – LID Landscapes
See our list of Distribution outlets throughout Boulder County.
Demographics
Boulder County is a rich resource of affluent Boulder County homeowners. Boulder County Home & Garden Magazine reaches an impressive market. Here are a few figures:
• Boulder County residents who own their homes: nearly 65%
• Median household income (2002)
Boulder – $99,463
Boulder County – $87,900
Colorado – $58,065
• Year 2002 average single-family home price
Boulder: $477,046
Boulder County: $348,000
• Year 2004 residential building permits
New construction: more than $92 Million spent
Remodel construction: more than $35 Million spent
• Personal stats
77% have college degrees
64% are 25 or older
• Purchase intent (from a 2010 reader survey)
32% plan to purchase outdoor furnishings
31% plan to purchase indoor furnishings
27% plan a home remodel project
26% plan to hire a landscape professional
24% plan to remodel a bathroom
23% plan a “green” upgrade (new windows, insulation, etc)
21% plan to hire a handyman
19% plan to purchase flooring
19% plan to upgrade systems with a “green” alternative (heating, cooling, etc)
18% plan a kitchen remodel project
14% plan to purchase a new home
11% plan other home improvements not listed
7% plan to hire an interior designer
6% plan to hire an architect
4% plan to hire a roofer
Contact us and start your advertising campaign today!
