Advertise in Boulder County Home and Garden Magazine

Home&Garden
letter from the publisher

Welcome!

Our mission with Home & Garden Magazine is to link Boulder County homeowners with the wide array of services, resources and products available to them. As an advertiser, you'll reach a large and diverse cross-section of Boulder County homeowners, from the very affluent to first-time homebuyers. You'll also reach newcomers to the area, shown to spend very freely on their new homes.

The response to Boulder County Home & Garden Magazine has been phenomenally positive. The magazine has generated the best response for advertisers, and more interest from readers, than any other new publication launched in our 27-year history.

You can capture this reader enthusiasm…AND their business, by advertising in the next issue. We've priced ad rates to be affordable for EVERY business, so we hope you'll join the excitement and come on board!

Please let us how we can be of service.

Tom Brock
Publisher

Target Market: Boulder County Homeowners

"Fantastic! Amazing! Colorful! Breathtaking! The updated issues of the Home &Garden Magazine look great. My parents were visiting from Boston this past weekend and my Mom loved the articles and photos; she wants to get a condo here now. I want to send you kudos for a job well done that makes our County look progressive, earthy, balanced and unique all at the same time.

I went to your website - another great resource! I look forward to spreading the word about your magazine and getting everyone I know to read it. Thank you!"
- Dan Powers, Community Affairs Manager, Boulder Chamber of Commerce

Marketing That Gets Results!

Helping YOU reach the diverse, incredibly lucrative and highly motivated market of Boulder County Homeowners!

"We are thrilled Boulder has it's own Home & Garden magazine. I leave it on my coffee table for my guests to look at, we LOVE it!"
- Sherry B., Boulder County resident

Advertising

There are rates, sizes and programs available for every business. Call 303-443-0600 to speak with a marketing representative about designing a program specifically for your needs.

"Advertising in BCH&G Magazine provided me the opportunity to reach my niche customer. The business generated from my first ad covered the cost of advertising for the entire year."
–Kurt Simmerson, Kurt David Remodeling

HOME & GARDEN WEB ADVERTISING
Advertise on www.homeandgardenmag.com and reach the ever growing internet savvy population of homeowners from Boulder County and around the world!

Web ads are online for three months, start at $100/issue (3 months) and receive thousands of hits every month. There are two ways to advertise:

1) Image Ads:

Button Ad
Promo Ad
Web Display Ad

Image Ads Sizes:

2) Google Ads: Click on the "Advertise on this site" link at the bottom of our Google Ads to target our website for your existing or new Google AdWords campaign. Not familiar with Google AdWords? Learn more here:

HOME & GARDEN PRINT ADVERTISING

Marketplace
Reach Boulder County homeowners with an effective, affordable ad for as little as $1.60 per day.

Resource Directory
This valuable, affordable section of the magazine allows individuals and independent contractors the opportunity for a full color display ad, at a fraction of the price. An eighth-page space starts as low as $360 and gives you three full months of results.

Size: 3 1/2" wide by 2 1/8" deep; includes four color.

Retail Ads
Retail advertising sizes and rates vary giving your business plenty of options. Your marketing representative will be happy to tailor a plan specific to your needs and budget.

Sizes:
1/6 H ............................4.75" x 2.25"
1/6 V.............................2.25 "x 4.75"
1/3 H ............................4.75" x 4.75"
1/3 V ............................2.25" x 9.75"
1/2 H.............................7.25" x 4.75"
1/2 V.............................4.75" x 7.25"
2/3 ...............................7.25" x 7.25"
Full Page (non-bleed) .....7.25" x 9.75"
Full Page (bleed) ............8.875" x 11.375"

Trim Size: 8.375" x 10.875"
Safety Zone 8"x 10.5

Please use the Brock Publishing Design Checklist (PDF) to assist us in providing you with the highest quality reproduction of your ad.

Ad Space
Winter Issue: deadline, December; publishes January
Spring Issue: deadline, March; publishes April
Summer Issue: deadline, June; publishes July
Fall Issue: deadline, September; publishes October

Payment
A 50 percent deposit is required to reserve ad space prior to publication; balance due upon publication. Three percent discount for full payment at time of sale. Payment in full required from advertisers without approved credit. MasterCard and VISA accepted.

Contact
Brock Publishing Company
1919 14th St., Suite 709
Boulder, CO 80302
Email: info@brockpub.com
303-443-0600 o 1-800-903-2532

Magazine Distribution and Readership
Distribution: 30,000 each issue
Readership: 100,000 plus each issue

Circulation
Direct Mail and Subscriptions: At least 3,000 mailed to a Boulder County's most affluent homes.

Boulder County King Soopers: 3,000 are places in-store. It outpaces pick-up rate for other publications by a two to one margin.

Newsstand: 20,000 are delivered to more than 250 select outlets throughout Boulder County, DIRECTLY taregting interested readers.

Home Distribution: 3,000 are distributed door-to-door in select areas of Boulder County.

Boulder County Newcomers: 3,000 are distributed through real estate offices, relocation packets and newcomer baskets.

Promotional Events: 2,000 distributed as various home and garden related events throughout the year. Events in 2005 included: Boulder Home & Garden Expo (major sponsor), Flatirons Tour of Homes, Boulder, Farmer's Market, Kitchens on Fire Tour, and the Solar Green Built Tour.

“It's impressive company that we keep in your magazine, we feel honored to be a part of it. It's really great for us to have a magazine that teaches people accurately about landscaping in Boulder. You're showing photographs about the finest landscapes and it's focused in Boulder, not Denver or anywhere else. Our clients tell us they are always really excited about seeing the next one. It is the best of the best in Boulder County!"
–Becky Hammond - LID Landscapes

Demographics
Boulder County is a rich resource of affluent Boulder County homeowners. Boulder County Home & Garden Magazine reaches an impressive market. Here are a few figures:

• Boulder County residents who own their homes: nearly 65%

• Median household income (2002)

Boulder - $99,463
Boulder County - $87,900
Colorado - $58,065

• Year 2002 average single-family home price

Boulder: $477,046
Boulder County: $348,000

• Year 2004 residential building permits

New construction: more than $92 Million spent
Remodel construction: more than $35 Million spent

• Personal stats

77% have college degrees
64% are 25 or older

Contact us and start your advertising campaign today!

letters

“Advertising in Boulder Home & Garden magazine has had a surprising impact on my business. Their demographics match my target market perfectly and the ad is cost effective. I also appreciate the prompt & personal customer service that I receive from Susan Tucker, my ad rep.”
–Jude Herr, Broker, GRI, Keller-Williams Front Range Properties

“By using Boulder County Home & Garden Magazine this past year to get my name back out there; I've just experienced one of my most successful years yet! I know that I can attribute my growth to my connection with this publication.”
–Steve Van Lier, Van Lier Roofing

“Our advertising has more than paid for itself, from our first two ads we got several jobs that I can directly attribute to BCH&G Magazine.”
–David Petroy, Blue Sky Energy Solutions

“Not only are the people at Brock Publishing a great pleasure to work with, but also advertising in BCH&G Magazine has helped us establish our niche in Boulder. And to top it off we were recently connected with a new client where finished an award-winning project!”
–Tom Sunderland, Native Edge & Associates

design checklist

• Download our Design Checklist for picture-perfect ads (PDF format)